Arguably one of the biggest events in 2017 for hearing healthcare professionals was the signing of the Food and Drug Administration Re authorization Act of 2017 this past August, which now allows for Over The Counter (OTC) hearing instruments to be sold. This new legislation now requires the FDA to create an OTC category for personal amplification devices within the next three years, as well as find a way to regulate these devices (for more information on this act click HERE for The Hearing Reviews article of the bill).
Peter Kossek, Senior Product Manager for Fitting Solutions and Wendy Switalski, Senior Market Development Manager for Fitting Solutions at Otometrics were both recently interviewed along with other prominent industry fitting leaders by The Hearing Journal for their opinion on the matter. Read their portion below, or find the full article HERE.
This field will quickly fill with new entrants, including well-known audio brands. Staking a position and remaining visible to all prospects is crucial. Ideally, audiologists and dispensers will find marketing messages that support the newly broadened range of available products. New consumers and traditional prospects alike will likely be drawn to familiar brands. Careful selection of OTC products, with focus on rounding out traditional offerings, could be one way to capture interest while also promoting advanced clinical care and performance.
In addition to the business model shift from traditional care provider to reseller, the hearing care community will need to meet the needs of consumers who have greater choice than ever before. This will require a blending of both health care and retail approaches – ensuring accessibility, choice, and convenience in addition to the expertise that already exists.
If you would like more information on verification and validation tools provided by Otometrics, check out www.audiologysystems.com/fitting
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And as this will be the last blog post of 2017, have a safe and happy New Year!